The world premiere, Adelaide, 22 Feb 2005
The world premiere of the film "I told you I was ill: The life and legacy of Spike Milligan" took place on February 22nd at the Adelaide Film Festival. The film was the first documentary to receive funding from the Adelaide Film Festival Investment Fund, and as such it was given red-carpet treatment by the festival. My partner and co-producer Jeff Canin and I flew to Adelaide for the festivals' opening night, and we were joined by the Milligans on the weekend. The buzz about the film's upcoming premiere started building, and the following five days were a roller coaster ride of exhileration and emotion.
What is the best thing you can hope for at the world premiere of your film that has taken so much of your energy, commitment, time, money, love and passion? You hope that lots of people will hear about it, will want to come and even that it will be sold out. This happened. The pre-launch publicity was brilliant. We had a full page story in The Australian, and our Spike T-shirts and promotional material were everywhere. Spike's brother Desmond, his eldest daughter Laura and Spike's only granddaughter Georga joined us for a great press launch on the morning before the screening. We managed to find four minis and drove the family and crew in a mini convey to the cinema for photos and interviews, and some Spike fans even turned up for this suitably mad event. This resulted in a full page article in the Adelaide Advertiser. Word spread quickly that opening night was sold out and this made more people want to see it and our second screening started filling up. The opening speech by the premier of South Australia, Hon Mike Rann was generous and funny and the Milligans won over the audience with their natural humour and charm. Then the film started.
Despite a disaster with the cinema's sound system, which meant our beautiful surround sound audio track was seriously distorted, the audience seemed to be very engaged and responded well to the film. They laughed a lot and appeared to enjoy the roller coaster ride it took them on. The questions afterwards revealed that the story of what happened in the Milligan family after Spike died shocked and upset a lot of people and we had many offers of legal and personal help from people wanting to know what they could do to help protect Spike's legacy.
The second screening of the film on Thursday 24th February was also packed and this time the sound was perfect. There was a long Q & A session after the screening and some people even followed us down the street wanting to talk about it and asking what they could do to help the Milligan family. We are working on several ideas now, one of which is to create a space on the web site for audience comments and responses and a place to track the story of the legacy. More about this soon. On Friday The Age newspaper ran a full page story on the film, and over 500 people visited the Spike website. Copies of the press coverage can be found on the news page.
